Product Engineering

SEO and AI search optimization

Get found by the people — and the AI assistants — searching for what you do.

Most websites lose search traffic to problems nobody can see: pages Google cannot render, duplicate URLs, slow loading, missing structured data. We fix the engineering first, then build the content that turns searches into enquiries.

SEO that starts in the code, not in a spreadsheet of keywords.

Search engine optimization has two halves. The technical half decides whether search engines can crawl, render and understand your pages at all: server-rendered or prerendered HTML, clean URLs, correct canonical tags, sitemaps, fast loading and structured data. The content half decides whether you deserve to rank: pages that answer the questions your buyers actually search for, better than anyone else does.

Search is also changing. More people now ask AI assistants and read AI-generated summaries before they click a result. Those systems favour sites that are technically clean, clearly structured and specific. We optimize for both — classic rankings and being cited in AI answers — and we measure the result in Search Console and in the enquiries you receive, not in vanity metrics.

SEO & AI Search Optimization

What we offer

01

Technical SEO audit

A crawl of your site covering indexing, rendering, redirects, duplicate pages, canonicals, sitemaps and robots rules, with every issue ranked by impact and effort.

02

Rendering & JavaScript SEO

Prerendering or server-side rendering for React, Vue and other single-page apps, so every page ships real HTML, titles and metadata to search engines and social previews.

03

Speed & Core Web Vitals

Faster loading, stable layouts and quick interaction: image and video optimization, code splitting, caching and font loading.

04

Structured data

Schema.org markup for your organization, services, articles, FAQs and products, so search engines and AI systems understand exactly what each page is about.

05

Content strategy & pages

Keyword and question research, a content plan, and service, industry and article pages written to answer real buyer questions — in your brand voice.

06

Multilingual & local SEO

Language versions search engines can index, hreflang, and local visibility for searches in Georgian, Russian, English and other languages you serve.

When it’s the right fit

  • Your site gets little search traffic even though you know people search for what you offer
  • Your website is a single-page app and Google shows the wrong titles or none of your content
  • Traffic dropped after a redesign, a migration or a platform change
  • You want to appear in AI assistants’ answers, not only in classic search results

How we deliver

  1. 01Audit & baselineWe crawl the site, review Search Console and analytics, and record today’s traffic, rankings and enquiries so progress can be measured.
  2. 02Fix the foundationsRendering, indexing, speed and structured data fixed in the code, with Search Console confirming each change.
  3. 03Content that answersNew and improved pages for the services, industries and questions your buyers search for, linked together so authority flows to the pages that matter.
  4. 04Measure & iterateMonthly reports on impressions, clicks, rankings and enquiries, and a plan for what to improve next.

Technology

Tools we use for SEO & AI Search Optimization

  • Google Search Console
  • Bing Webmaster Tools
  • Lighthouse
  • Schema.org
  • Prerendering / SSR
  • Next.js
  • React
  • Analytics

Frequently asked questions

How long does SEO take to show results?

Technical fixes are often visible in Search Console within weeks, once the affected pages are recrawled. Ranking for competitive searches usually takes several months of consistent content and improvement. We report progress monthly so you can see the trend, not just the end result.

Can you guarantee a first-page ranking?

No one honestly can — search engines decide rankings, and they change their algorithms often. What we can promise is a site that search engines can fully crawl and understand, content aimed at the searches that matter to you, and transparent reporting on what changes.

What is AI search optimization?

Making your site easy for AI assistants and AI-generated search summaries to understand and cite: clear, specific answers on your pages, structured data, a technically clean site, and consistent information about your company across the web.

Do you work on sites built by other agencies?

Yes. We audit and fix existing sites on most platforms, including React and other JavaScript frameworks, WordPress, Webflow and custom builds, and can work alongside your current developers.

Next step

Tell us what you want to build.

A free 30-minute consultation with an engineer — no obligation, reply within one business day.

Contact us